2021 Badminton World Championship

POSTER DESIGN / BRANDING / ART DIRECTION

OVERVIEW

The Badminton World Federation hosted its inaugural Badminton World Championship in Nairobi, Kenya. This multi day event hosted a number of matches with competitors from across the globe for a chance at the world championship title. The event has garnered world wide attention and is projected to attract more and more visitors each year. 

OBJECTIVE
The sporting event needed a cohesive identity that set it apart from existing related events. The goal was to communicate the events location and create large format posters. 

SOLUTION
The final logo mark for the event was made by morphing a shuttlecock and zebra which are commonly found throughout Kenya. The rest of the identity was inspired by traditional Kikoi textiles. Kikoi textiles were initially used as sarongs, but have been adapted to be used as children's wrap, cleaning cloths,
and head wraps. ​

Primary Logomark