Buzz Buzz Aguas Frescas

PACKAGE DESIGN / ILLUSTRATION

OVERVIEW

Buzz Buzz has been a staple juice stand at Austin flea markets for years, but in 2020 the business acquired its first stand alone juice bar. The business specializes in fresh fruit water, known as aguas frescas in Spanish. Buzz Buzz makes its own water in house with fresh ingredients sourced from local growers which allow it to offer quite a few options for fresh fruit water including a selection of carefully curated mixed juices. 

OBJECTIVE
Buzz Buzz Aguas Frescas has been identified as one of Austins fastest growing vendors and found itself in need of a new logo and new packaging for the brands new packaged fruit water to be sold in partnering stores.  

SOLUTION
The final logo was created by morphing a bee and a bottle to create a unique mark. Bees are important to the business as they harvest their own honey. The packaging was a combination of multiple illustrations of fruit skin. Each bottle flavor corresponds to the illustration on the front.

Primary Logo
Secondary Logo