West's Hair Salon

BRANDING / POSTER DESIGN / TYPOGRAPHY

OVERVIEW

West's Hair Salon is a small hair salon located in Austin, TX. West's primarily focuses on hair coloring, ensuring clients receive the best hair treatment suited for their specific hair color goals. The salon has an arsenal of talented, skilled, and knowledgable hair stylists with an array of specialties ranging from color & cuts to balayage, and even the most complex bleaching jobs.

OBJECTIVE
Previously the company lacked a cohesive identity system in order to successfully market itself in the Austin beauty industry. The goal was to create a brand new system that allowed the hair salon to be identified in a way that communicated what the salon is well known for.  

SOLUTION
Paired with sleek and refined typography and greyscale imagery, 
West's brand identity stands out for its playfulness with color use, fading from its main color to a darker grey, emphasizing the salon's excellent hair color services.

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